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Cinemas - UK - November 2017

Cinemas - UK - November 2017

“High consumer interest in 4DX cinema indicates that the format will not simply be a gimmick but could potentially become a genuine staple of the industry. Broadening the scope and appeal of the format will rest on using it to different degrees for different genres, with some films only having a subtle sprinkling of 4DX features.”

– Rebecca McGrath, Senior Media Analyst

This report examines the following issues:

Upcoming innovations to help diffuse streaming service threat
High interest in 4DX suggests it will be seen as more than just a gimmick


TOC available on request

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