Cider - UK - January 2019
"Barrel-aged ciders appeal particularly to over-55s, making these variants a promising means for companies to maintain engagement among older consumers. As well as tapping into quality associations around longer ageing, these products would also offer a less sweet flavour profile, which is likely to be particularly welcome to older people."
- Alice Baker, Research Analyst
This Report looks at the following areas:
Barrel-aged ciders can help companies to engage older consumers
Multiple avenues to explore to boost usage of craft ciders
A stronger focus on ingredient varieties would boost perry
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