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Cider - UK - January 2018

Cider - UK - January 2018

“Smaller servings are a promising means for cider companies to attract custom in both the off- and on-trade. These should appeal to the health-conscious through lower alcohol units and calories, and also financially through a lower item price. This latter is arguably especially needed given the pressure on household incomes.”

– Alice Baker, Research Analyst

This report looks at the following areas:

More detailed in-store grouping would be welcomed by many
Smaller servings appeal in both the off- and on-trade
Consumer sugar concerns present both a challenge and an opportunity

TOC available on request

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