Chocolate Confectionery - UK - May 2019
“Consumers’ preference for ‘less but better’ chocolate puts manufacturers in a difficult situation when it comes to making these treats healthier. The market is under pressure from the government, which is calling on treat categories to reduce sugar and calories. At the same time, most consumers are saying they do not want reduced sugar varieties. However, this mindset also opens up opportunities for premiumisation.”
– Amy Price, Senior Food & Drink Analyst
This report examines the following issues:
Manufacturers face opposing demands regarding sugar reduction
‘Less but better’ trend is driving premiumisation in chocolate
Ethical/environmental issues spark mixed reactions
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