Chocolate Confectionery - China - June 2016
“Geographical expansion will be the big issue for foreign companies to achieve sales growth. The lessons from Hershey’s acquisition of Shanghai Golden Monkey will lead foreign players to be cautious when acquiring Chinese companies for their local distribution power. Enhancing the health image of chocolate is critical for the category’s growth.“
Karen Liu, Senior Research Analyst
This report looks at the following areas:
Lessons from Hershey – The risk of expansion
Is healthy chocolate an opportunity?
Seek growth by product extension
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