Chocolate Confectionery - US - April 2018
Dollar sales of chocolate confectionery continue to grow at a modest pace, driven by the nearly universal penetration and the belief that chocolate is a permissible indulgence. While purchasers are creatures of habit when choosing chocolate, they are also open to new flavors and varieties and willing to pay more for premium quality. There are also opportunities for chocolate products promising functional health benefits.
This report examines the following issues:
Modest, mostly steady growth for chocolate confectionery
Overall purchase of chocolate nearly universal
Purchasers tend to stay with familiar types
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