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Chocolate Confectionary - China - June 2017

Chocolate Confectionary - China - June 2017

“Chinese consumers primarily consume chocolate to enhance the mood rather than as a snack, so making chocolate more snack-like should potentially expand the usage. Manufacturers can include popular healthy snack foods such as nuts, dried fruits, or puffed grains to not only add flavour and health benefits to the product but naturally reduce chocolate’s fat and sugar content which has been consumers’ major concern.”

–    Ching Yang, Senior Research Analyst

This report will cover the following areas:

Chocolate snackification to increase consumption
Position cocoa beans in a similar way as coffee beans
Personalisation makes chocolate a better gift


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