Market Research Logo

Chinese Spirits - China - June 2016

Chinese Spirits - China - June 2016

“The Chinese spirits market developed slowly but is now resilient and shows signs of recovery. Price reduction is not a sustainable tactic for premium baijiu market players to deal with the pressure of anti-extravagance; companies and brands should concentrate on the uniqueness of baijiu to differentiate it from other spirits. To target the next generation of baijiu drinkers, companies and brands should not only opt for packaging innovation, but also diversification such as purchase channels and occasions, to facilitate the decision making of younger consumers. Something to strive for is the progress of customised and personalised baijiu.”

–    Lei Li, Research Analyst

This report looks at the following areas:

How to stimulate consumer interest in the declining premium baijiu market?
How to utilise customisation and personalisation for baijiu?
How to make baijiu to appeal to younger consumers?

TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report