Market Research Logo

China Outbound - May 2015

China Outbound - May 2015

“The Chinese outbound market is anticipated to continue to flourish despite the current slowdown in the Chinese economy. In fact the market is expected to double in size to 200 million by 2020, with North Asian destinations, including Japan and South Korea as well as Europe and the US, being the main benefactors of this seemingly relentless demand. The market is also evolving – an increasing number of Chinese are becoming more receptive to undertaking independent travel, usually in small groups.”

- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

What is the current size of China’s outbound tourism market?
What are the future growth predictions for China’s outbound tourism market?
What are the macro-economic and industry factors shaping dynamic growth in China’s outbound market?
How are NTOs responding to the needs of China’s tourists?
How are the infiltration of digital technology and changes in government legislation impacting China’s outbound market potential?
Who is the Chinese outbound traveller?


INTRODUCTION
DATA SOURCES
MARKET DRIVERS
POPULATION
Figure 1: Mid-year population estimates for China, 1950-2050
Figure 2: Mid-year population estimates for China, by age, 2015 and 2050
ECONOMY
Figure 3: China’s key economic indicators, 2008-14
EXCHANGE RATES
Figure 4: China’s exchange rates with selected global currencies, 2008-14
TOURISM BALANCE
Figure 5: China’s tourism balance, 2008-14
OUTBOUND TOURISM
A historical perspective
New legislation
The Approved Destination Status scheme (ADS)
Figure 6: Countries with ADS status, by world region, December 2014
ARRIVALS
Figure 7: Outbound tourism from China, 2008-15
DESTINATIONS
Figure 8: Outbound arrivals from China, 2008-14
Asia
Hong Kong
Macau
Republic of Korea
Thailand
Taiwan
Japan
Vietnam
Singapore
Malaysia
Indonesia
Philippines
Maldives
Europe
The Americas
Latin America
US
Canada
Oceania
Australia
New Zealand
MARKET CHARACTERISTICS
PRE-BOOKING BEHAVIOUR AND BOOKING METHODS
Demographics
The second wave – 2nd- and 3rd-tier cities
Emerging trend: A new breed of Chinese outbound travellers
The independent Chinese traveller
The luxury Chinese traveller
Purpose of visit
Expenditure
Length of stay
Seasonality
TRANSPORT
AIR
ROAD/RAIL
SEA
ACCOMMODATION
TOUR OPERATORS AND TRAVEL AGENCIES
WHAT NEXT?
INDEX TO TRAVEL & TOURISM ANALYST
Index grouped by geographic area
INDEX TO TTI DESTINATION REPORTS
Country reports
SPECIAL REPORTS INDEX
2003
2004
2005
2006

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report