China Outbound - May 2015
“The Chinese outbound market is anticipated to continue to flourish despite the current slowdown in the Chinese economy. In fact the market is expected to double in size to 200 million by 2020, with North Asian destinations, including Japan and South Korea as well as Europe and the US, being the main benefactors of this seemingly relentless demand. The market is also evolving – an increasing number of Chinese are becoming more receptive to undertaking independent travel, usually in small groups.”
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
What is the current size of China’s outbound tourism market?
What are the future growth predictions for China’s outbound tourism market?
What are the macro-economic and industry factors shaping dynamic growth in China’s outbound market?
How are NTOs responding to the needs of China’s tourists?
How are the infiltration of digital technology and changes in government legislation impacting China’s outbound market potential?
Who is the Chinese outbound traveller?
Figure 1: Mid-year population estimates for China, 1950-2050
Figure 2: Mid-year population estimates for China, by age, 2015 and 2050
Figure 3: China’s key economic indicators, 2008-14
Figure 4: China’s exchange rates with selected global currencies, 2008-14
Figure 5: China’s tourism balance, 2008-14
A historical perspective
The Approved Destination Status scheme (ADS)
Figure 6: Countries with ADS status, by world region, December 2014
Figure 7: Outbound tourism from China, 2008-15
Figure 8: Outbound arrivals from China, 2008-14
Republic of Korea
PRE-BOOKING BEHAVIOUR AND BOOKING METHODS
The second wave – 2nd- and 3rd-tier cities
Emerging trend: A new breed of Chinese outbound travellers
The independent Chinese traveller
The luxury Chinese traveller
Purpose of visit
Length of stay
TOUR OPERATORS AND TRAVEL AGENCIES
INDEX TO TRAVEL & TOURISM ANALYST
Index grouped by geographic area
INDEX TO TTI DESTINATION REPORTS
SPECIAL REPORTS INDEX