China Outbound - August 2017
“From now to 2040, tourism will witness a golden period. More than 14 billion trips will be made by 2040, which equates to every Chinese travelling at least nine times within the year.”
– Li Jinzao, head of the China National Tourism Administration
This Report answers the following key questions:
What is the current size of China’s outbound tourism market, and what are the growth predictions?
What macro-economic and societal factors are shaping the diversification in Chinese travel?
How are tourism boards worldwide seeking to engage with and meet the needs of Chinese travellers?
How important is digital technology for influencing change in Chinese tourism?
What are the potential high-growth niche segments of Chinese outbound tourism?