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Children's Personal Care Products - UK - November 2017

Children's Personal Care Products - UK - November 2017

“In a bid for safety, parents and brands alike turn to natural ingredients to provide gentle care. However, premium prices will still turn shoppers away as financial concerns mean less spend on non-essentials. Products that assist younger children could be a good opportunity, as well as appealing to the growing population of older children by boosting their self-esteem. Smaller brands are taking advantage of the quiet advertising landscape by connecting with parents via social media, which they use to prove results and build trust.”

– Alex Fisher, Senior Beauty Analyst

This Report looks at the following areas:

Being gentle to skin and the planet
The balance between price and quality

TOC available on request

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