Children's Online Spending Habits - UK - January 2018
“Children are particularly responsive to products seen online, so brands must keep a strong social media presence and work with social influencers to promote their product. However, brands must also ensure they are responsibly targeting these consumers to ensure the gatekeepers to a child’s money – the parents – are satisfied with where the money is spent.”
- Andrew Moss, Consumer Technology Analyst
This report will look at the following areas:
Parents or guardians are the gatekeepers to children’s spending
Social and media networks the key to product discovery
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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