Children's Online Spending Habits - UK - January 2018

Children's Online Spending Habits - UK - January 2018

“Children are particularly responsive to products seen online, so brands must keep a strong social media presence and work with social influencers to promote their product. However, brands must also ensure they are responsibly targeting these consumers to ensure the gatekeepers to a child’s money – the parents – are satisfied with where the money is spent.”

- Andrew Moss, Consumer Technology Analyst

This report will look at the following areas:

Parents or guardians are the gatekeepers to children’s spending
Social and media networks the key to product discovery