Children's Eating Habits - UK - December 2017

Children's Eating Habits - UK - December 2017

“Children’s likes and dislikes have the biggest influence on food bought for them by parents, which on the face of it poses a challenge for brands embracing a healthier proposition. However, parents and kids alike attach a very high importance to having a healthy diet. New or reformulated products, such as those containing less sugar or contributing to a child’s 5-a-day, therefore have much to gain from catering for this strong interest in eating healthily.”

– Richard Caines, Senior Food & Drink Analyst

This report looks at the following areas:

Interest in healthier foods for kids a key opportunity
Food brands and retailers can help encourage wider meal choice
Tapping into what children like is a priority for brands and retailers
Healthy lunch boxes and after-school snacks remain big markets to target

TOC available on request

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