Market Research Logo

What Children Drink - UK - June 2018

What Children Drink - UK - June 2018

“A wide range of drinks are bought by parents for children. With parents looking for healthier drinks when shopping for their kids and with school policies promoting them, healthier drinks remain a key area for brands to focus on. Single-serve drinks could come under pressure in the coming years, though, as a result of concerns about packaging waste.”

– Richard Caines, Senior Food & Drink Analyst

This report examines the following issues:

Health-related messages are important for children’s drinks
Parents limit drinking of certain drinks, but kids still have a big say on what gets bought
Lunchbox drinks face a number of challenges
New flavours and sparkling options are important for experimental kids


TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report