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Children's Attitudes towards Saving - UK - July 2018

Children's Attitudes towards Saving - UK - July 2018

“Despite parents’ commitment to save, a decade of low interest rates, regulatory interventions and limited developments in the market has reduced the appeal of child-specific products. The recent rate rise and digital innovations mean there are now plenty of opportunities for providers to shake things up and offer something different, both for parents and their children.”

– Irene Salazar, Financial Services Analyst

This report examines the following issues:

The time is ripe for a turn in the tide
Parents are committed to saving but need support and want flexibility
Children’s attention needs to be captured, and early

TOC available on request

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