Charitable Giving - UK - April 2018
“2018 heralds a new era for the third sector. Not only do charitable organisations need to adjust to the rules and regulations of the GDPR, which will influence how they engage with future and existing donors, but the scandal surrounding Oxfam threatens to undermine public confidence in charitable giving.
It is clear that to attract donations charities need to be visible and vocal. Harnessing the power of social media can enable them to achieve this with minimal outlay, whilst greater transparency over spending, codes of conduct, and the use of personal data could help rebuild trust in the sector.”
– Lucy Cornford, Category Director - Lifestyles
This report looks at the following issues:
The GDPR comes into force
Trust and transparency remain core concerns