Character Merchandising - US - November 2018
"Licensed merchandise is big business, valued at $111.4 billion, and character merchandise represents the lion’s share (12.1%) of it. Blockbuster movies, TV shows, and other forms of media content all drive enormous demand for character merchandise, but the industry needs to look for new avenues for growth to sustain sales during slower, off-peak periods."
- Diana Smith, Associate Director - Retail & Apparel
This report looks at the following areas:
Decelerated growth patterns
Toys and games in transition
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