"CPO (certified pre-owned) vehicles are used vehicles that have been certified by an auto manufacturer or dealership to meet specific quality criteria. Certification gives car shoppers assurances as to the quality of the used vehicle that was purchased and the vehicles typically come at a higher price point than a standard used car. Market factors signal an increase in CPO inventory in the near future, so brands and dealerships will need to increase marketing to off-load the additional inventory."
- Buddy Lo, Automotive Analyst
This Report discusses the following key topics:
Less than two in 10 car shoppers considering a CPO vehicle for their next purchase Awareness of certified pre-owned programs limit interest Women show higher CPO consideration despite lower awareness