Casino and Casino-style Gambling - US - August 2016
"The US casino gaming market has been growing steadily, and is forecast to continue on a stable trajectory, as a consistent stream of visitors come through casino doors each year. The long-time staple of casino floors, slot machines, are the game of choice, but tech-savvy Millennials’ interest in more social and digitally-centered games is driving the industry to develop new options. Due to curiosity about online gaming (iGaming) and interest in non-gaming pursuits, operators will be challenged to compete with other leisure activities that offer similar exciting and social elements. "
-Gina Cavato, Lifestyles and Leisure Analyst
This report discusses the following key topics:
Casino visitation rate has been nearly flat for the past decade
Balancing new game interests with traditional ones
Older adults may feel excluded from the casino scene
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook