New Cars - US - September 2017
New vehicle sales through 2017 have confirmed that the auto industry hit “peak auto” in 2016, meaning growth in new vehicle sales will end this year. Despite the slowdown, Mintel estimates a healthy 17 million units will be sold in 2017. The stagnant market means that auto manufacturers will need to gain market share for growth in a shrinking market. This means building high-quality products for their segments and putting forward a marketing message that will increase consideration and lead to shoppers on the dealership lot.
This report looks at the following areas:
New vehicles sales expected to drop after record sales in 2016
Purchase intent trending downwards since July 2016
Influx of off-lease vehicles will pressure new car sales
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook