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Carbonated Soft Drinks - UK - June 2018

Carbonated Soft Drinks - UK - June 2018

“Driven by a growing focus on healthiness, consumers are increasingly looking to limit their sugar intake, the Soft Drinks Industry Levy exacerbating this issue. This focus has led to many people switching to diet or no-sugar variants of CSDs, pushed by heavyweight players such as Coca-Cola and PepsiCo through their Coca-Cola Zero Sugar and Pepsi Max brands and supported by substantial advertising budgets.”

– Amy Price, Senior Food and Drink Analyst

This report looks at the following areas:

Attention on sugar prompts switching
A focus on environmental efforts would give brands a competitive edge
NPD on flavour offers a way to appeal to a wider audience

TOC available on request

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