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Carbonated Soft Drinks - UK - June 2016

Carbonated Soft Drinks - UK - June 2016

“The sugar tax is likely to have a severe impact on CSD sales in 2018, and as such is the single biggest challenge facing the industry. However, drinkers’ inclinations to switch to low-sugar versions and the strength of consumer demand for action on the sugar issue suggest that companies seen as proactive on this matter stand in good stead of shoring up their reputation among consumers.”

– Alice Baker, Research Analyst

This report discusses the following key topics:

Consumer call for sugar reduction presents companies with a challenge and an opportunity
Sparkling fruit juice with added vitamins could help to retain users
New and seasonal flavours could maintain interest in the category

TOC available on request

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