Carbonated Soft Drinks - US - June 2016
"Total retail sales of CSDs (carbonated soft drinks) remained flat from 2015 to 2016 estimate – the result of a shift in consumer preferences for BFY (better-for-you) beverages; backlash from artificial ingredients and sweeteners, and high sugar content; and increasing competition from other drink innovations entering the market."
- Elizabeth Sisel, Beverage Analyst
This report discusses the following key topics:
Diet carbonated soft drinks struggle, overall category sales flat
High cross-consumption with sparkling waters
Slight declines in volume consumption, steeper consumer exit rate