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Carbonated Soft Drinks - US - April 2019

Carbonated Soft Drinks - US - April 2019

"Despite growing consumer aversion to sugar, the CSD (carbonated soft drink) market remains one of the largest non-alcoholic beverage markets and one characterized by general stagnation rather than steep decline. 2018 was a strong year for CSD brands with sales growth occurring among most full-calorie CSDs and a revitalization of declining diet brands. CSD brands do face headwinds with some consumers dropping out of the market but positioning CSDs as a treat rather than an everyday beverage allows brands to retain consumers most at risk of leaving the CSD market entirely."

- Caleb Bryant, Senior Beverage Analyst

This Report looks at the following areas:

Lapsed consumers are out of the market for good
CSD brands contend with changing preferences and demographics
Heavy users are a loyal consumer base
Keep at-risk consumers engaged with mini treats
Craft CSDs give way to mocktails and super-premium mixers
CSD companies change with the times


TOC available on request

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