"The CSD (carbonated soft drink) market continued to struggle from 2015-16, with sales falling and effective stagnation forecast through 2021. While the vast majority of consumers use CSDs, the mature market is struggling to grow as users seeking more-healthful options cut back and turn instead to BFY (better for you) beverages, as well as coffee, tea, and hybrid drinks. Strong brand recognition is key to growth as is engagement with iGeneration, Millennials, parents, and Hispanics through proactive outreach and product innovation."
- Mimi Bonnett, Director - Food and Drink, Foodservice
This Report discusses the following key topics:
CSD users often also enjoy BFY drinks, and report increasing BFY consumption BFY drinks, concerns with sugar and additives drive down CSD usage