Car Retailing - China - February 2016
“The car retailing market is on the verge of structural changes under the threat of the economic slowdown and internet disruptors. Potential changes in regulation shed light on the road ahead.”
-Gordon Gao, Senior Analyst
This report discusses the following key topics:
Online retailers starting to make waves
The coming spring for dealers
Winning strategy for 4S stores
- OVERVIEW
- What you need to know
- Covered in this report
- EXECUTIVE SUMMARY
- The market
- Figure 1: China total volume new passenger car sales forecast, 2016-20
- Figure 2: China total volume used car sales forecast, 2016-20
- Companies and brands
- Figure 3: New passenger cars market share, by country, 2014-15
- The consumer
- Figure 4: Car price, November 2015
- Figure 5: Purchase channel, November 2015
- Figure 6: Reasons for choosing 4S store, November 2015
- Figure 7: Future purchase channel, November 2015
- Figure 8: Top 5 important information channels, by preliminary information collection stage
- Figure 9: Top 5 important information channel, by final decision making stage
- What we think
- ISSUES & INSIGHTS
- Online retailers starting to make waves
- The coming spring for dealers
- Winning strategy for 4S stores
- THE MARKET
- What you need to know
- A new phase of slow growth in car retailing
- The rise of SUV and tax cut policy are the main drivers
- New energy cars could be the next driving force after SUVs
- Market size and forecast
- Introduction
- Figure 10: Car volume sales, by new passenger car, by month, 2015
- Figure 11: Car volume sales, by used car, 2011-15
- Forecast
- Figure 12: China total volume new passenger car sales forecast, 2016-20
- Figure 13: China total volume used car sales forecast, 2016-20
- Market drivers
- White-hot SUVs
- Tax cut boost
- Figure 14: Best sellers for 2015, by engine size, January 2016
- Explosive growth of new energy cars
- Figure 15: Leading domestic manufactures’ annual sales targets in 2020
- By vehicle type
- Boom of SUV
- Figure 16: Market share by different body type, 2014-15
- Figure 17: Market share of SUV among passenger cars
- By country
- Figure 18: New passenger car’ market share, by country, 2014-15
- Figure 19: Change in domestic brands’ market share from 2011-15
- KEY PLAYERS
- What you need to know
- Headaches for traditional dealers
- Retail channels
- Income decrease is common among traditional dealers
- Luxury brand retailers are sizzling, but warning signals are flaring up
- Figure 20: Operating income of leading china auto dealers, 2014-15
- The rise of the online retailing
- Competitive strategies
- Consolidation is spreading among traditional car dealerships
- Figure 21: Store numbers of leading dealers, 2014-15
- Car supermarkets taking off
- Who’s innovating?
- The emergence of the car supermarket
- Idea of Genius
- THE CONSUMER
- What you need to know
- The premium car market has a great potential while low price cars are still mainstream
- 4S stores still dominate the retail channel but change could be on its way
- Establishing a reputation of good service is critical for premium car selling
- Diversified information channels fit for the needs of proactive information collection
- Car price
- Budget cars are the main stream
- Figure 22: Car price, November 2015
- Figure 23: Car price, November 2015
- Purchase channel
- Dominant position of 4S stores
- Figure 24: Purchase channel, November 2015
- Figure 25: Purchase channels by demographic, November 2015
- Figure 26: Purchase channel, by comparison, 2013-15
- Reasons for choosing 4s stores
- Stock and service ranked highly
- Figure 27: Reason for choosing 4S store
- Figure 28: Reason for choosing 4S store, by car price,
- Future purchase channel
- Fierce competition ahead for 4S stores
- Figure 29: Future purchase channel, November 2015
- Future online car shoppers
- Figure 30: Future purchase channel, by demographic, November 2015
- Important information channels
- Start online while finish in store
- Figure 31: Top 5 important information channel, by preliminary information collection stage
- Figure 32: Top 5 important information channel, by final decision making stage
- Attitudes towards car retailing
- Attitude towards purchasing
- Figure 33: Attitude towards car retailing, purchasing process related, November 2015
- Figure 34: Attitude towards car retailing, purchasing process related, November 2015
- Figure 35: Attitude towards car retailing, purchasing process related, November 2015
- Figure 36: Attitude towards car retailing, 4S store related, November 2015
- Meet the Mintropolitans
- Figure 37: Attitude towards car retailing, by consumer classification, November 2015
- APPENDIX
- Methodology and abbreviations
- Methodology
- Fan chart forecast
- Mintropolitans
- Figure 38: Demographic profile of Mintropolitans vs Non-Mintropolitans, by gender, age and personal income
- Figure 39: Demographic profile of Mintropolitans vs Non-Mintropolitans, by marital status, city tier and education level
- Abbreviations
- RESEARCH METHODOLOGY
- China Research Methodology
- Confidence levels
- Sample sizes by city
- Sampling methodology and sampling structure
- Our research partner - QQsurvey
- QQ’s sampling and Quality control
- Further Analysis
- Appendix
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