Car Rentals - US - July 2018
"The car rental industry is a nearly $30 billion industry in the United States, providing rental cars to consumers across the country. Car rental agencies thrive in the travel industry, where they provide vehicles to consumers in places or situations where they may not have access to a vehicle. Thus the majority of car renters rent a car while traveling, either for vacation or business. Rental car brands must continue to engage travelers while fighting off emerging alternative mobility solutions like ride sharing."
- Buddy Lo, Automotive Analyst
This report examines the following issues:
The car rental market landscape - including market size and forecast
Profile on vacation car renters
Profile on business car renters