Cakes and Cake Bars - UK - March 2017

Cakes and Cake Bars - UK - March 2017

“The market has remained resilient amidst the sugar debate; however, sugar reductions are now expected by the government. While there is some openness towards low-sugar cakes, many put taste ahead of healthiness in this market. Smaller formats remain a key avenue to explore as they are widely seen as a good alternative to cutting sugar content.”

Anita Winther, Research Analyst

This report looks at the following areas:

Taste trumps healthiness for most cake users, marked openness to portion control
Scope for cakes to harness 'positive nutrition' given interest from users
Self-treating fuels cake purchases but is rarely seen in marketing

TOC available on request

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