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British Lifestyles - UK - April 2019

British Lifestyles: A New Understanding of Corporate Ethics - UK - April 2019

“The consumer understanding of corporate ethics has evolved and become much more sophisticated. Looking forward, this will make it much harder for businesses to buy customers’ trust by simply emphasising their environmental profile, while not making any changes to their fiscal or societal contribution. Businesses will consequently need a clean record in both of these areas if they are to be considered a trustworthy and ethical business.”

– Jack Duckett, Associate Director – Consumer Lifestyles Research

This Report looks at the following areas:

Shoppers most conscious of rising expenditure on food
The savvy shopper returns
Consumers most ethically-conscious when buying FMCG goods
Corporate ethics: a semantic shift
Misuse of personal data; an ethical issue
A nation of local business lovers

TOC available on request

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