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British Lifestyles - UK - April 2018

British Lifestyles: Reinvigorating Brand Britain - UK - April 2018

“The UK’s simmering identity crisis has significant commercial implications, particularly for brands that have come to leverage their British identity as a way of appealing to both domestic and foreign audiences. For these brands, relying on traditional conceptions of Britishness may no longer carry the same influence that it once did, signalling the need for a revamp of ‘Brand Britain’ and a clarification of the values it stands for”.

– Jack Duckett, Senior Consumer Lifestyles Analyst


TOC available on request

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