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What's for Breakfast - US - July 2016

What's for Breakfast - US - July 2016

"Consumers are eating a variety of breakfast foods, at home and away, with their preference for healthy or indulgent foods differing by the day of the week. One constant however, is their need for quick, portable, and healthy breakfast foods that keep them full and energized. Consumers are open to eating breakfast foods across dayparts and for snacking, but there remains tough competition from foodservice offerings that rival retail products in flavor and format innovation."

- Amanda Topper, Associate Director - Foodservice

This report discusses the following key topics:

Higher purchase of retail breakfast foods
Consumers are paying attention to product ingredient and labels
Foodservice options viewed as more innovative

TOC available on request

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