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Breakfast - Ireland - October 2018

Breakfast - Ireland - October 2018

“Despite being touted as the most important meal of the day, the majority of Irish consumers are making time to eat breakfast but perhaps not every day. Product innovation paired with consumers’ increasingly busy schedules is causing some to switch to snacking for this occasion – offering opportunities to brands and the quick-service industry.”

- Emma McGeown, Research Analyst

TOC available on request

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