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Breakfast Foods - China - May 2018

Breakfast Foods - China - May 2018

“Nutrition and safety are the two basic requirements for consumers when choosing breakfast. While the market value will certainly keep growing, the impetus to drive more business opportunities lies in providing convenience and saving time on preparing breakfast; moreover businesses may have an opportunity of adding more diversity to Chinese consumers’ breakfast table.”

- Loris Li, Associate Director, Food & Drink

Convenience store dominance grows

At-home breakfast needs diversification
Standardisation of breakfast is a long-term perspective

TOC available on request

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