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Breakfast Foods - China - July 2016

Breakfast Foods - China - July 2016

“Chinese consumers have developed hierarchical needs for breakfast. Besides the basic needs for satiety and nutrition, people are willing to trade up to products and services that can help them save time and add convenience to the eating process. Meanwhile they have started looking for super ingredients with energy-boosting functions. Apart from the food itself, ambience is also gaining importance. A cosy and fun dining environment can not only justify premium prices but also attract visitors who are looking for different breakfast experiences during weekends/non-working days.”

– Laurel Gu, Director of Research: Food & Drink, Lifestyle

This report examines the following issues:

Opportunity for promoting cereal products on breakfast menus
Opportunity for marketing energy ingredients in breakfast foods
Fun and entertaining breakfasts during weekends

TOC available on request

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