"Breakfast is an almost universal occasion. While 55% of people eat it at home every day, almost half (49%) sometimes eat breakfast out of home. That 28% do so once a week or more demonstrates that this is an established habit for a sizeable minority.
"Barriers remain, however, with the cost of eating breakfast out of home still seen to be the main deterrent to more frequent uptake: almost seven in ten (68%) people who eat breakfast say it is too expensive to eat breakfast out of home often. The low cost of in-home breakfast options therefore remains a key selling point to leverage."
– Amy Price, Senior Food and Drink Analyst
This Report covers the following areas:
Convenience appeals to today's time-pressed breakfast eater A desire for variety is changing the breakfast occasion Sugar remains an issue