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Breakfast Cereals - UK - August 2018

Breakfast Cereals - UK - August 2018

“Lack of excitement and busy lifestyles are barriers to people not eating breakfast cereals more often. More on-the-go formats should help cereals to stay on the menu among people who don’t have time to eat breakfast at home, while separate toppings are one way of adding more excitement to the eating of cereals and an extra revenue stream for cereal brands.”

- Richard Caines, Senior Food & Drink Analyst

This report will look at the following areas:

Room to drive cereals as a snack and for out-of-home occasions
People’s love of toppings can help keep breakfast cereal interesting
Breakfast cereals are in good place to promote nutritional value of products

TOC available on request

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