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Breakfast Cereals - UK - August 2017

Breakfast Cereals - UK - August 2017

“Fragmented eating habits have added to the woes of RTE cereals, with many cereal eaters skipping breakfast or snacking instead. Offering branded sweet snacks suited to eating on the go other than the well-established cereal bars would allow companies to better capitalise on consumer snacking tendencies while also appealing to the time-pressed.”

– Alice Baker, Research Analyst

This report examines the following issues:

Extension of portable formats needed to respond to fragmented breakfast eating patterns
Healthy children’s cereals with appealing packaging could help to win back lapsed users
Daily intake labelling would make high-fibre claims more tangible

TOC available on request

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