Brazil Outbound - May 2016
“Brazil’s booming economy and rapidly expanding middle class has enabled millions of consumers to take foreign trips abroad for the first time. In 2003, just 3.2 million Brazilians travelled abroad, but a decade later in 2013 this figure had leapt to nearly 9 million, according to the UNWTO.”
Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
Which destinations do Brazilians favour most?
How is the Brazil outbound market surviving under the difficult economic conditions?
What factors have underpinned rapid historic growth in the Brazil outbound market?
How important is the ‘Class C’ consumer to the outbound market?
How digitally savvy are Brazilian travellers and how is it impacting the outbound travel market?