Branded Apartments & Extended Stay - December 2018

Branded Serviced Apartments and Extended Stay - December 2018

“European serviced-apartment capacity is on the cusp of a major expansion. Consolidation in the sector is likely to continue, as it creates economies of scale and offers a way to rapidly expand a group’s network. The leisure market for branded long-stay accommodation will be increasingly targeted as a growth segment by operators. Multi-branded developments, including serviced apartments and extended-stay hotels, constitute an ongoing trend, which is set to continue. Stricter segmentation of long-stay accommodation is likely to take hold more markedly in regions outside the mature US market. And finally the serviced-apartment sector is going to take on the characteristics of the conventional hotel sector in terms of distribution and asset management structures.”

- Jessica Kelly, Senior Tourism Analyst

This Report looks at the following areas:

Who are the main players in the serviced-apartment and extended-stay accommodation sector?
How is the market for serviced-apartment and extended-stay accommodation evolving by major world region?
What is the trend in distribution channels for serviced apartments and extended-stay accommodation?
How much impact does the sharing economy (such as Airbnb) have on the sector?
How segmented is the market for serviced apartment and extended-stay accommodation?
What is the impact of regulatory/planning controls on the sector?