Brand Overview: Drink - UK - May 2018

Brand Overview: Drink - UK - May 2018

“Category blurring is becoming more commonplace within the drinks sector as brands seek to utilise positive attributes from outside their immediate categories. Energy drinks brands are already putting greater emphasis on the water aspect of their drinks in a bid to distance themselves from the more negative perceptions that pervade the category. However, this is likely to be met by water brands adding greater functionality to their drinks as they seek to help consumers meet their potential beyond hydration.”

– Richard Hopping, Senior Brand and Household Analyst

TOC available on request

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