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Bottled Water - UK - March 2018

Bottled Water - UK - March 2018

“While the spotlight on plastic waste is a threat to the whole soft drinks market, the option of tap water and roll-out of water refill stations make this a more severe challenge for bottled water. Widespread feelings of guilt among consumers over the plastic waste generated by drinking bottled water highlight that the category needs to show initiative in tackling the issue in order to help retain environmentally-conscious consumers.”

– Anita Winther, Research Analyst

This report looks at the following areas:

A need for brands to go beyond recyclability
Functional ingredients present a tangible way to add value to bottled water among the younger generation
Looking to stronger flavour profiles should attract the younger generation


TOC available on request

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