Boomers and Finance - US - July 2019

Boomers and Finance - US - July 2019

"Baby Boomers are now the second-largest generation, but they still control most of America’s household wealth. Meeting the needs of this large and aging generation presents financial services companies with both opportunities and pitfalls alike."

- Chris Shadle, Financial Services Analyst

This report looks at the following areas:

Boomers are less diverse than subsequent generations
Financial security is the Boomer ideal
The wealthiest generation is largely satisfied, with some serious weak points

TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook