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Bodycare and Deodorant - US - August 2018

Bodycare and Deodorant - US - August 2018

"The body care and deodorant industry continues to see slow yet steady sales growth in 2018, with future trends projected to remain comparable. Deodorant brands that focus on scent, natural ingredients, and practical claims such as staining or white marks will continue to see success. Body care brands that pique consumer interest with secondary benefits such as dermatologist-recommended or derriere care will continue to drive engagement."

- Alison Gaither, Beauty & Personal Care Analyst

This Report looks at the following areas:

Sales of deodorant and body care remain on a slow trajectory
Body care and deodorant are viewed as functional, which poses challenges
Body care is impacted by consumers trading body lotion for kitchen essentials
Natural deodorants perform well, despite skepticism
Usage of specialty body care is niche
Emphasizing benefits could help bolster engagement in specialty

TOC available on request

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