Bodycare - China - August 2019
Bodycare is less likely to be considered as essential when compared to other beauty and personal care categories, therefore this market relies on product innovations to draw consumer attention and drive trial and usage. Incorporating added benefits, ingredients or formats that are typically seen in facial skincare into bodycare can help brands boost engagement and sales.
Alice Li, Senior Research Analyst
This Report will cover the following areas:
Follow facial skincare trends to boost the market
Hand care needs additional benefits
Will the total wellbeing trend tackle the fall of footcare?
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