Market Research Logo

Body Care and Deodorant - US - July 2017

Body Care and Deodorant - US - July 2017

"Total sales of body care and deodorant continue on their slow and steady upward trajectory, with sales projected to increase slightly more than 2% for 2017. The tepid sales performance of this industry is a function of continued consumption of deodorant as a hygiene staple, and high existing penetration in a mature industry."

- Jana Vyleta, Health & Personal Care Analyst

This report will cover the following areas:

Some consumers replace body care for single ingredients
Consumers show limited engagement in body care
Deodorant brands perceived similarly to consumers


TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report