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Body Care and Deodorant - US - July 2017

Body Care and Deodorant - US - July 2017

"Total sales of body care and deodorant continue on their slow and steady upward trajectory, with sales projected to increase slightly more than 2% for 2017. The tepid sales performance of this industry is a function of continued consumption of deodorant as a hygiene staple, and high existing penetration in a mature industry."

- Jana Vyleta, Health & Personal Care Analyst

This report will cover the following areas:

Some consumers replace body care for single ingredients
Consumers show limited engagement in body care
Deodorant brands perceived similarly to consumers

TOC available on request

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