"Total sales of body care and deodorant continue on their slow and steady upward trajectory, with sales projected to increase slightly more than 2% for 2017. The tepid sales performance of this industry is a function of continued consumption of deodorant as a hygiene staple, and high existing penetration in a mature industry."
- Jana Vyleta, Health & Personal Care Analyst
This report will cover the following areas:
Some consumers replace body care for single ingredients Consumers show limited engagement in body care Deodorant brands perceived similarly to consumers