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Marketing to Black Millennials - US - June 2018

Marketing to Black Millennials - US - June 2018

"Black Millennials are a tenacious group who are grounded in their faith and belief that they will be the change they want to see – within their family, community and most importantly, themselves. This generational group looks among and within themselves to control and define their identity and image on their own terms. Brands have a role in how Black Millennials choose to shape their image, but their friends and influencers in real life and on social media drive them to consider and buy new products and services."

- Toya Mitchell, Multicultural Analyst

This Report looks at the following areas:

Black Millennials’ consumerism is linked to their level of social media engagement
Satisfied Black Millennials have reached their desired milestones
Black Millennials love kids, but some question if they will be a part of their lives
Speak to Black Millennials’ unique qualities to deepen a connection
Black Millennials more likely to show concern over their financial investments
Social media is a required platform to engage with Black Millennials

TOC available on request

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