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Black Haircare - US - September 2018

Black Haircare - US - September 2018

"The Black haircare market has adjusted to the new natural hair normal. Product innovation, expanded retail distribution, and brand messaging recognize that the future of the Black haircare market is dependent on chemical-free consumers. While natural hair is the norm, Black consumers have different attitudes, beauty standards, and motivations behind their style and product choices."

- Toya Mitchell, Multicultural Analyst

This report looks at the following areas:

Multifunctional conditioners drive Black-targeted brand sales
Updated consumer segments show differences among natural consumers
Mainstream retailers expand product mix in store and online to attract Black shoppers
Black consumers want products that do it all
Looking beautiful is the goal, and consumers make different choices to achieve it


TOC available on request

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