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Black Haircare - US - August 2017

Black Haircare - US - August 2017

"The Black haircare market is in transition, as soft sales growth is wedged between two, very different consumer trends. One, a booming natural and regimen-focused product segment vs the precipitous sales free-fall of relaxers, which were formerly anchor products for several heritage brands. Black consumers prefer, and expect, haircare products made for their texture, haircare issues, and styling choices. As a result, Black-targeted and mainstream haircare companies are vying for consideration, and purchase among Black consumers with tailored products with the promise of expected efficacy."

- Toya Mitchell, Multicultural Analyst

This report will look at the following areas:

Natural hair is here to stay
Half of Black women use 3-4 products as part of their haircare regimen
Most Blacks perform basic maintenance to save time and money
Black women are abandoning relaxers, not necessarily straight hairstyles

TOC available on request

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