Black Consumers and Quick Service Restaurants - US - July 2019

Black Consumers and Quick Service Restaurants - US - July 2019

"Black consumers visit quick service restaurants (ie “fast food” restaurants) because they are easily accessible and also because they offer tasty indulgent food that is okay to eat on occasion. As QSRs introduce menu and technological innovations to compete with other restaurants and drive in foot traffic, Black consumers are drawn to regular, consistently prepared meals as well as premium, natural ingredients."

- Toya Mitchell, Multicultural Analyst

This Report will cover the following areas:

Black consumers motivated to dine at QSRs for different reasons
QSR chain preferences tied to location and meal occasions
Black diners are interested in the novelty and convenience of online ordering
QSRs can compete on food quality and taste
Value meals are priced just right
QSRs are good for an occasional quick and tasty bite to eat

TOC available on request

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