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Black Consumers and the Car Purchasing Process - US - July 2018

Black Consumers and the Car Purchasing Process - US - July 2018

"Buying a car can be a stressful process for Black consumers, because they are singularly focused on ensuring that they negotiate the best deal that maximizes car value within their budget. Gathering as much information as possible on car attributes, performance, and most importantly price helps to alleviate concerns for most shoppers in the market. Car manufacturers and dealers who exhibit transparency in their offerings will win these consumers’ business."

- Toya Mitchell, Multicultural Analyst

This Report looks at the following areas:

Most Black car shoppers conduct research, but not all feel prepared at the negotiating table
Black consumers buy cars out of want, rather than need
Money saved over a car’s lifetime is paramount for Black car shoppers
Black consumers have a set budget, some to secure financing prior to seller visit

TOC available on request

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